%A Marty, Frédéric %A Warin, Thierry %D 2020 %T The Use of AI by Online Intermediation Platforms %! The Use of AI by Online Intermediation Platforms %X <p>This paper focuses on the effects of the implementation of artificial intelligence-based algorithms by online intermediation platforms in terms of both economic efficiency and fairness or ethical dimensions. It addresses three main issues: the consumer segmentation and the capacity to discriminate; the strategic use of artificial intelligence by dominant platforms in co-opetitive digital ecosystems; and the role of artificial intelligence-based tools to guarantee trustworthy user-reviews on e-commerce platforms. This paper emphasises the importance of having strong guarantees for platform users in terms of transparency and accountability.</p> %U https://doi.org/10.21552/delphi/2019/4/11 %0 Journal Article %R 10.21552/delphi/2019/4/11 %J Delphi - Interdisciplinary Review of Emerging Technologies %V 2 %N 4