- Volume 2 (2019), Issue 4
- Vol. 2 (2019), No. 4
- >
- Pages 217 - 225
- pp. 217 - 225
The Use of AI by Online Intermediation Platforms
Conciliating Economic Efficiency and Ethical Issues
This paper focuses on the effects of the implementation of artificial intelligence-based algorithms by online intermediation platforms in terms of both economic efficiency and fairness or ethical dimensions. It addresses three main issues: the consumer segmentation and the capacity to discriminate; the strategic use of artificial intelligence by dominant platforms in co-opetitive digital ecosystems; and the role of artificial intelligence-based tools to guarantee trustworthy user-reviews on e-commerce platforms. This paper emphasises the importance of having strong guarantees for platform users in terms of transparency and accountability.